Developed creative and strategist narratives and conducted trend research to support market expansion strategies.

Designed and led immersive training sessions in Paris to inspire Mexico's beauty sales teams, reinforcing brand storytelling in their sales approach

Internal communication that explores the link between creativity and legacy. An initiative to strengthen the maison’s culture and translate it into point-of-sale narratives, actions, and experiences.

Conceptualized and developed the event’s concept and narrative.

Created content for the Tous Chair pilot program with Elisava, a project to strengthen the brand’s cultural DNA and foster creativity. It aligns heritage with innovative strategies, translating the maison’s identity into experiences across training, retail, and strategy.

Conducted trend research and developed a long-term communication strategy for retail experience, ensuring brand image consistency with the creative direction in the European market.

Monitored beauty trends to define creative strategies for retail experiences, events, and brand content for the launch of Herrera Obsessions make up line.