Design and develop creative content communication for Dries Van Noten, Paco Rabanne, Nina Ricci, Byredo, Carolina Herrera and Loto del Sur

Conceptualized and developed the event’s concept and narrative.

Internal communication that explores the link between creativity and legacy. An initiative to strengthen the maison’s culture and translate it into point-of-sale narratives, actions, and experiences.

Developed creative and strategist narratives and conducted trend research to support market expansion strategies.

Designed and led immersive training sessions in Paris to inspire Mexico's beauty sales teams, reinforcing brand storytelling in their sales approach

Created content for the Tous Chair pilot program with Elisava, a project to strengthen the brand’s cultural DNA and foster creativity. It aligns heritage with innovative strategies, translating the maison’s identity into experiences across training, retail, and strategy.

Conducted trend research and developed a long-term communication strategy for retail experience, ensuring brand image consistency with the creative direction in the European market.

Inspiring and benchmark sessions to explore new female archetypes, helping teams identify communication actions for the point of sale in line with the brand’s DNA.

Monitored beauty trends to define creative strategies for retail experiences, events, and brand content for the launch of Herrera Obsessions make up line.

Created an aesthetic guideline that redefines masculinity in fragrance as multifaceted, blending strength, vulnerability, and complexity.

Conceptualizing an exhibition aimed at highlighting the brand’s core values through immersive experiences and activations.