Rabanne.
Design of male brand future vision and worldbuilding
Bershka.
Brand strategy product development for male and female
Puig Heritage.
Brand narrative and cultural positioning for Nina Ricci, Dries Van Noten, Paco Rabanne, and Byredo.
Dior.
Archive research into the founder's historical muses — translating his sensibility and floral codes into a framework for contemporary brand ambassadors and retail narrative.
Loewe.
Cultural cartography for Asian market positioning — identifying latent brand codes to activate new product and retail territory.
Mango.
Five-year retail and brand territory strategy, three continents..
Tous.
Cultural ecosystem — academic chair with Elisava, institutional alliances with Palais de Tokyo and Alzueta Gallery.
Carolina Herrera.
Launch strategy, brand architecture and archetype redefinition across fragrance and beauty — Good Girl, Bad Boy and the first makeup line.