Puig Heritage.
Brand narrative and cultural positioning for Nina Ricci, Dries Van Noten, Paco Rabanne, and Byredo.
Dior.
Conceptual reframing of Sauvage's founding imagery — Niagara Falls as symbolic axis for internal brand activation.
Dior.
Archive research into the founder's historical muses — translating his sensibility and floral codes into a framework for contemporary brand ambassadors and retail narrative.
Dior.
Cultural immersion programme — translating the founder's Parisian legacy into a commercial tool for Latin American sales teams
Loewe.
Cultural cartography for Asian market positioning — identifying latent brand codes to activate new product and retail territory.
Mango.
Five-year retail and brand territory strategy, three continents..
Tous.
Cultural ecosystem — academic chair with Elisava, institutional alliances with Palais de Tokyo and Alzueta Gallery.
Carolina Herrera.
Launch strategy, brand architecture and archetype redefinition across fragrance and beauty — Good Girl, Bad Boy and the first makeup line.